I design product clarity for messy, data-rich systems. Short stories below — problems, moves, results.
I design product clarity for messy, data-rich systems. Short stories below — problems, moves, results.
I design product clarity for messy, data-rich systems. Short stories below — problems, moves, results.
Senior UX & Product Designer specializing in Information Architecture, Interaction Design, and UX Strategy for analytics dashboards, data-driven workflows, and scalable SaaS platforms.
Senior UX & Product Designer specializing in Information Architecture, Interaction Design, and UX Strategy for analytics dashboards, data-driven workflows, and scalable SaaS platforms.
Senior UX & Product Designer specializing in Information Architecture, Interaction Design, and UX Strategy for analytics dashboards, data-driven workflows, and scalable SaaS platforms.
Bhagyashree Helwatkar | Lead UI/UX Designer
Bhagyashree Helwatkar | Lead UI/UX Designer
Bhagyashree Helwatkar | Lead UI/UX Designer
Work
Work
Work
Case Studies
A selection of product design work across analytics dashboards, data workflows, and user-centric platforms where I led end-to-end UX from problem framing to shipped solutions.
Turning Banking Data into Clear Decisions
Turning Banking Data into Clear Decisions
I designed an insight-first system that helps banks move from raw data to what matters. Teams can spot opportunities instantly, understand their impact, and act with confidence.
Led UX Strategy, Information Architecture, Interaction Design, and Data Visualization for an analytics dashboard that transformed raw banking data into actionable insights. Designed user flows, wireframes, and interactive prototypes validated through usability testing with banking teams.
Turning Insights into Action
Designed end-to-end user flows, interaction design, and workflow architecture that enabled banking teams to launch campaigns directly from insights. Translated complex data workflows into intuitive, testable prototypes and production-ready experiences.
Turning Insights into Action
I built the end-to-end workflow that lets banks launch campaigns directly from insights. Segmentation becomes effortless, execution becomes immediate, and performance becomes measurable making revenue action scalable across teams.
Turning Insights into Action
Designed end-to-end user flows, interaction design, and workflow architecture that enabled banking teams to launch campaigns directly from insights. Translated complex data workflows into intuitive, testable prototypes and production-ready experiences.
Making financial planning feel achievable
Designed the information architecture, interaction design, and user journeys for a financial planning product that simplified complex financial data into clear, actionable steps for users through usability-tested flows and prototypes.
Making financial planning feel achievable
Most people want better financial health they just don’t know where to start. I designed tools that translate confusion into clarity and retiring earlier than they thought possible.
Making financial planning feel achievable
Designed the information architecture, interaction design, and user journeys for a financial planning product that simplified complex financial data into clear, actionable steps for users through usability-tested flows and prototypes.
Clarity in Action
Who I am
I’m a systems-first UX & Product Designer drawn to complex SaaS products where data, analytics, workflows, and user needs intersect.
I bring structure to ambiguity, turning product complexity into clear, usable platform experiences that teams and users can confidently act on.
Skilled in Information Architecture, User Flows, Wireframing, Prototyping, Usability Testing, Heuristic Evaluation, and Design Systems for data-intensive SaaS products.
Who I am
I’m a systems-first UX & Product Designer drawn to complex SaaS products where data, analytics, workflows, and user needs intersect.
I bring structure to ambiguity, turning product complexity into clear, usable platform experiences that teams and users can confidently act on.
Skilled in Information Architecture, User Flows, Wireframing, Prototyping, Usability Testing, Heuristic Evaluation, and Design Systems for data-intensive SaaS products.
Who I am
I’m a systems-first UX & Product Designer drawn to complex SaaS products where data, analytics, workflows, and user needs intersect.
I bring structure to ambiguity, turning product complexity into clear, usable platform experiences that teams and users can confidently act on.
Skilled in Information Architecture, User Flows, Wireframing, Prototyping, Usability Testing, Heuristic Evaluation, and Design Systems for data-intensive SaaS products.
Where I’ve worked
Over 8 years, I’ve designed across ed-tech, agency, and fintech SaaS — each shaping how I approach product design today.
In ed-tech, I learned to design for real human frustration and usability. At Loud Mob, I learned to bring structure to messy problem spaces across stakeholders. Most recently at Bond.AI, I led UX for analytics dashboards and data workflows used by banking teams to drive measurable business outcomes on a SaaS platform.
These experiences shaped me into a designer who thinks in systems, collaborates across functions, and designs for clarity at scale.
Where I’ve worked
Over 8 years, I’ve designed across ed-tech, agency, and fintech SaaS — each shaping how I approach product design today.
In ed-tech, I learned to design for real human frustration and usability. At Loud Mob, I learned to bring structure to messy problem spaces across stakeholders. Most recently at Bond.AI, I led UX for analytics dashboards and data workflows used by banking teams to drive measurable business outcomes on a SaaS platform.
These experiences shaped me into a designer who thinks in systems, collaborates across functions, and designs for clarity at scale.
Where I’ve worked
Over 8 years, I’ve designed across ed-tech, agency, and fintech SaaS — each shaping how I approach product design today.
In ed-tech, I learned to design for real human frustration and usability. At Loud Mob, I learned to bring structure to messy problem spaces across stakeholders. Most recently at Bond.AI, I led UX for analytics dashboards and data workflows used by banking teams to drive measurable business outcomes on a SaaS platform.
These experiences shaped me into a designer who thinks in systems, collaborates across functions, and designs for clarity at scale.
How I Operate in Complex Product Environments
How I Operate in Complex Product Environments
How I Operate in Complex Product Environments
I bring clarity to complex SaaS products by leading UX Strategy, defining Information Architecture, mapping user flows, prototyping interactions, and validating solutions through usability testing in close collaboration with product, engineering, and business stakeholders.
01
Understand the why
I work with stakeholders to uncover the real business and user problem behind the noise.
Deliverables: Problem brief, opportunity map, research priorities.
01
Understand the why
I work with stakeholders to uncover the real business and user problem behind the noise.
Deliverables: Problem brief, opportunity map, research priorities.
01
Understand the why
I work with stakeholders to uncover the real business and user problem behind the noise.
Deliverables: Problem brief, opportunity map, research priorities.
02
Map the system
I translate data, workflows, and technical constraints into a clear product structure teams can act on.
Deliverables: System map, data glossary, feasibility inputs for engineers.
02
Map the system
I translate data, workflows, and technical constraints into a clear product structure teams can act on.
Deliverables: System map, data glossary, feasibility inputs for engineers.
02
Map the system
I translate data, workflows, and technical constraints into a clear product structure teams can act on.
Deliverables: System map, data glossary, feasibility inputs for engineers.
03
Explore directions
Rapid concept sprints with multiple user flows to test assumptions before investing in UI.
Deliverables: Concept routes, flow sketches for alignment.
03
Explore directions
Rapid concept sprints with multiple user flows to test assumptions before investing in UI.
Deliverables: Concept routes, flow sketches for alignment.
03
Explore directions
Rapid concept sprints with multiple user flows to test assumptions before investing in UI.
Deliverables: Concept routes, flow sketches for alignment.
04
Prototype to learn
Interactive prototypes that demonstrate behavior and workflows, tested early with users.
Deliverables: Clickable prototype, test scripts, iteration plan.
04
Prototype to learn
Interactive prototypes that demonstrate behavior and workflows, tested early with users.
Deliverables: Clickable prototype, test scripts, iteration plan.
04
Prototype to learn
Interactive prototypes that demonstrate behavior and workflows, tested early with users.
Deliverables: Clickable prototype, test scripts, iteration plan.
05
Test what matters
Usability testing tied to real user tasks and measurable product signals.
Deliverables: Usability insights, prioritized improvements.
05
Test what matters
Usability testing tied to real user tasks and measurable product signals.
Deliverables: Usability insights, prioritized improvements.
05
Test what matters
Usability testing tied to real user tasks and measurable product signals.
Deliverables: Usability insights, prioritized improvements.
06
Launch & evolve
Ship iteratively, introduce automation thoughtfully, and maintain a tight feedback loop post-launch.
Deliverables: Production flows, post-launch playbook, monitoring dashboard.
06
Launch & evolve
Ship iteratively, introduce automation thoughtfully, and maintain a tight feedback loop post-launch.
Deliverables: Production flows, post-launch playbook, monitoring dashboard.
06
Launch & evolve
Ship iteratively, introduce automation thoughtfully, and maintain a tight feedback loop post-launch.
Deliverables: Production flows, post-launch playbook, monitoring dashboard.
Testimonials
Testimonials
Testimonials
Team notes
Bhagyashree brings maturity and calm to high-stakes work. She leads cross-functional discussions thoughtfully, asks sharp questions, thinks different, and never loses empathy for the user even under pressure. Her impact is visible not only in the product, but in the people she works with.”
Praseem
Founder at Loud Mob Media (agency)
Working with Dolly is refreshing. She understands how the system works, asks the right technical questions, and brings clarity when the path isn’t obvious. She spots edge cases early and always comes with well-thought-out solutions not extra work. Shipping is smoother with her in the room.
Anjali Ingale
Program Manager at BOND.AI (Fintech)
Bhagyashree sees the business clearly. She quickly translated a very ambitious vision into a tangible product strategy the entire team could align around. Her design leadership improved how we make decisions faster conversations, and a product that actually moves our numbers.
Madhavi
Cheif Design Officer Autopilot (Fintech)
It's been amazing to see your consistent dedication, positive energy and passion for design over the years. Thank you for everything you do and here’s to many more milestones ahead! Keep shining!
Madhavi Kulkarni
Chief Design Officer, BOND.AI (Fintech)
It's been amazing to see your consistent dedication, positive energy and passion for design over the years. Thank you for everything you do and here’s to many more milestones ahead! Keep shining!
Madhavi Kulkarni
Chief Design Officer, BOND.AI (Fintech)
You've definitely transformed our product not just look better but also how functional the UX is. Looking forward to more great work!
Uday Akkaraju
CEO at BOND.AI (Fintech)
You've definitely transformed our product not just look better but also how functional the UX is. Looking forward to more great work!
Uday Akkaraju
CEO at BOND.AI (Fintech)
Bhagyashree brings maturity and calm to high-stakes work. She leads cross-functional discussions thoughtfully, .Her impact is visible not only in the product, but in the people she works with.
Praseem
Founder at Loud Mob Media (agency)